Because for those who are enamoured with amazement, events are a natural extension. The answer for us lies in another question: can you think of a better way to create this emotion?!
Personally, no. There’s no state of being quite like it, however exclusive, capable of bringing people together, uniting them, and making them feel as one. And all this thanks to amazement. An emotion that can be experienced individually, but which can also result in collective sharing. A show, each one different from the last, to leave you speechless, to be remembered, and hopefully talked about.
An experience, each time, unique and amazing.