On the occasion of the worldwide launch of the Alfa Stelvio, we were asked to produce all the contributions for the epic event (walk-in, opening sequence, bumpers). The timing was very tight to produce all the different clips and the screen formats for the immense oversize set, but our passion for this project was such that we accepted the challenge instinctively without hesitating for a second. That’s how we are. The challenge was even tougher as we had to avoid the colour red creating halo effects on the LED screen. Alfa red has an emotive saturation that not even a LED screen can handle.