WW LAUNCH "ALFA STELVIO"

ALFA ROMEO

 

Large-format LED projection, clips that accompanied the guests throughout the press conference from entry to the car reveal

On the occasion of the worldwide launch of the Alfa Stelvio, we were asked to produce all the contributions for the epic event (walk-in, opening sequence, bumpers). The timing was very tight to produce all the different clips and the screen formats for the immense oversize set, but our passion for this project was such that we accepted the challenge instinctively without hesitating for a second. That’s how we are. The challenge was even tougher as we had to avoid the colour red creating halo effects on the LED screen. Alfa red has an emotive saturation that not even a LED screen can handle.
 

Client:

Alfa Romeo

Agency:

Simmetrico

Date:

Feb, 2017

Skills:

Motion, After effects, Plexus

Art director:

Davide Asker Carioni

Project manager:

Giuliana Pajola

Motion graphic design:

Edoardo Olivetto
Federico Baioni