BMW "THE ONE" LAUNCH

Experimenting with light and sound in a dynamic interaction of rapid crossfire dialogue.

Having at your disposal little more than a handful of lights can be a blessing in disguise, as it provides the opportunity to experiment with yet another form of artistic expression. By having light interact with sound in a show that introduced and complemented a VJ set for the launch of the BMW The One, WOA Creative Company designed an electrifying dialogue between lights placed inside and outside the car. The result was a choreography of light and sound in a vivid crossfire of beams, flashes and flares, all interacting with a richly produced musical track.