Highly complex yet seamless video mapping in a spectacular immersive performance.
Basketball honours its humble street origins in the spectacular opening ceremony of the Euroleague finals in Vitoria, Spain. An immersive performance celebrating teams and fans, where dance crew, rap and be-bop integrate with brush, spray and glitch, the spontaneous language of supporters. Highly complex multi-platform seamless video mapping mixes street writing, tags and graffiti with dribbling, passes and slam dunks, mesmerising an entire stadium with its rejoicing in the action and glory of basketball.
Client: Turkish Airways Euroleague
Agency: Filmmaster events
Date: May, 2019
Creative director: Adriano Martella
Art director: Giorgia Albani Alessio Loprete Davide Asker Carioni