Classical architecture welcomes hi-tech storytelling in a blend of refinement, technology and handcraft innovation.
WOA blends tradition and art with innovation and technology, in a refined depiction of the magic of video mapping. The ancestral setting of Palazzo Reale is transformed as the vaulted ceiling seems to open to reveal sky and silky flowing fabrics, a metaphor for looking further than what one can see at first, inspiring people to always look beyond.
Creative director: Davide Asker Carioni
Executive producer: Giuliana Pajola
Motion graphic designer: Edoardo Olivetto
Video editor: Nicolò De Vecchi Riccardo Apeddu
Tecnhical equipment: D&D
Client: Loro Piana
Date: Feb, 2019