PERFORMANCE MAPPING

NEULAND DUBAI

 

3 stages, 1 dancer per stage/spot, 9 performances, 15-minute shows, hour after hour of rendering, 14,000 pixels as standard, a fast-moving succession of animations, a mix of colour, a beat that enters your veins and keeps you hypnotised right to the end.

Coordination, rhythm and passion: these are the elements that characterised this project and made it so choreographic and spectacular. We were contacted towards the beginning of the summer holidays, and it was designed and organised so as to take make the most of every available second. Working at breath-taking speed in Dubai is typical. The solution is, get geared up and act strategically..
 

Client:

Marlboro

Agency:

Gdl Dubai

Date:

Ago, 2017

Skills:

3D, After Effects

Art director:

Davide Asker Carioni

Project manager:

Giuliana Pajola

Motion graphic design:

Edoardo Olivetto