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February 5, 2020JÄGERMEISTER THE DARKER NIGHT
SOUND EXPERIENCE
JÄGERMEISTER THE DARKER NIGHT
SOUND EXPERIENCE
Aspiring DJs create customised tracks in a new form of digital art and audience interaction.
Created for Jaegermeister’s six-month countrywide tour ‘The Darker Night’, Sound Experience is an experiment in new forms of digital art and audience interaction. The versatile team of WOA artists has designed and produced an unexpected multisensory experience that encompasses light, sound and material components to appeal to sight, hearing and touch.
Aspiring DJs create customised tracks in a new form of digital art and audience interaction.
Created for Jaegermeister’s six-month countrywide tour ‘The Darker Night’, Sound Experience is an experiment in new forms of digital art and audience interaction. The versatile team of WOA artists has designed and produced an unexpected multisensory experience that encompasses light, sound and material components to appeal to sight, hearing and touch.
Designing the software was a challenge, with twenty-five touch points generating 25 audio loops. Aspiring DJs were able to create their own fully customised musical tracks by interacting with symbolic skyscrapers and designing a light path that illuminated the darker night of the metropolis. Each completely original musical creation could then be shared on social media in real time.
Designing the software was a challenge, with twenty-five touch points generating 25 audio loops. Aspiring DJs were able to create their own fully customised musical tracks by interacting with symbolic skyscrapers and designing a light path that illuminated the darker night of the metropolis. Each completely original musical creation could then be shared on social media in real time.
Client — Jägermeister
Agency — Centoeventi
Date — Jun - Dec, 2018
Creative director — Davide Asker Carioni
Executive producer — Giuliana Pajola
Designer — Davide Asker Carioni
Interactive software developer — Federico Baioni
3D artist and electronic engineer — Edoardo Olivetto
Videomaker and assembler — Nicolò De Vecchi
Sound designer — Superdope audio
Electronic engineer — Paolo Benato
Metal structure — Carpenteria RM
Plexiglass components — Adeglas srl
Flash developer — Paolo Fiorettini
UI design — Outline Studio Milano
Client:
Jägermeister
Agency:
Centoeventi
Date:
Jun - Dec, 2018
Creative director:
Davide Asker Carioni
Executive producer:
Giuliana Pajola
Designer:
Davide Asker Carioni
Interactive software developer:
Federico Baioni
3D artist and electronic engineer:
Edoardo Olivetto
Videomaker and assembler:
Nicolò De Vecchi
Sound designer:
Superdope audio
Electronic engineer:
Paolo Benato
Metal structure:
Carpenteria RM
Plexiglass components:
Adeglas srl
Flash developer:
Paolo Fiorettini
UI design:
Outline Studio Milano
