INTERACTIVE PERFORMANCE

UBIBANCA

Square stage, almost like a boxing ring, with four screens hanging overhead, each one facing onto a different part of the audience. A somewhat unusual event that wowed the guests right from the opening sequence. With anamorphic animation, nothing was as it first appeared, and it came to a fitting end with a performer who danced in sync with the animated graphics.

For the ''Group Meeting 2016", UBI Banca chooses to invite his guests to MiCo, in Milan. The client’s brief was to make guests perceive a change of course, which would lead them to the goal via a new perspective. This is why we decided to go for an "anamorphic” video / opener, and we suggested a live performance with a dancer. With a square stage, the dancer could perform freely but interact with the specially created motion graphics at the same time, thereby giving an ever-changing frontal view to the audience.
 
Client:

UbiBanca

Agency:

Sinergie

Date:

Dic 16

Skills:

Interactive motion, Green screen

Art director:

Davide Asker Carioni

Project manager:

Giuliana Pajola

Motion graphic design:

Davide Asker Carioni
Federico Baioni

Carlo De Agostini

Videomaker
Carlo De Agostini

Nicòlo De Vecchi

Dancer
Alessia Lo Savio