Square stage, almost like a boxing ring, with four screens hanging overhead, each one facing onto a different part of the audience. A somewhat unusual event that wowed the guests right from the opening sequence. With anamorphic animation, nothing was as it first appeared, and it came to a fitting end with a performer who danced in sync with the animated graphics.
For the ''Group Meeting 2016", UBI Banca chooses to invite his guests to MiCo, in Milan.
The client’s brief was to make guests perceive a change of course, which would lead them to the goal via a new perspective. This is why we decided to go for an "anamorphic” video / opener, and we suggested a live performance with a dancer. With a square stage, the dancer could perform freely but interact with the specially created motion graphics at the same time, thereby giving an ever-changing frontal view to the audience.