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WESTWORLD SERIES LAUNCH
360° EXPERIENCE
Fun and disruption that highlights something unexpected between reality and virtuality.
Experiencing a wild west TV series downtown starts out as a promotional prank, but ends up examining human behaviour. Fluid, exciting and wholly convincing, the Oculos 360° immersive adventure blurs the lines between the real and the virtual. Dropping partecipants into an unknown and parallel reality and making them temporarily lose awareness of their own world implicitly poses disruptive questions about the fickleness of human nature.
Client:
SKY Atlantic
Agency:
Jungle
Date:
Sept, 2016
Art director:
Davide Asker Carioni
Executive producer:
Giuliana Pajola
Motion graphic design:
Davide Asker Carioni
Federico Baioni
Videomaker:
Brandon Box
Nicolò De Vecchi
Actors:
Alberto Baraghini
Delicia Jones
